Comments on: What business are you in, 140 chars or less

By: Clarity… McCallum Solutions

Clarity… McCallum Solutions — Wed, 04 Aug 2010 16:07:13 +0000

[...] repeatedly referenced the “what business are you in ?” question, but here is the blog in [...]

By: Josiah Mackenzie

Josiah Mackenzie — Tue, 20 Apr 2010 17:05:15 +0000

Great point, Tom – and even beyond age, there is a difference in tech adoption by country/region.

It’s probably better to focus on psychographics, not demographics.

Thanks for the insight

By: Tom McCallum

Tom McCallum — Mon, 19 Apr 2010 18:04:49 +0000

Hi Josiah, hadn’t checked your blog of late, so didn’t see your video… I’m not a fan of calling it a mission.. but I do like this idea of stating what you do concisely… as to your own plans… my one input.. you noted a focus on 25-35 year olds due to the tech-savvy tech-focussed side of your areas of focus.. I’d say don’t limit yourself by age.. age is, increasingly, far less well correlated to use of the most up to date technology and web / IT resources.

By: Josiah Mackenzie

Josiah Mackenzie — Mon, 19 Apr 2010 17:51:57 +0000

I love this, Tom. Being able to quickly summarize your mission is something I’ve thought a lot about over the past few days. It still needs some work, but right now I would say it is:

“Helping hotels create great travel experiences for their guests using the best new technology” (93 chars!)

I even made a little video explaining how I arrived at this:

http://www.hotelmarketingstrategies.com/defining-mission/

Cheers!

By: Michelle Rodger

Michelle Rodger — Mon, 19 Apr 2010 15:14:17 +0000

Love that my blog inspired you, that’s what it’s all about.

Thank you, Tom.

PS Only 62 characters