If I was to give one tip and one tip only, what would that revolutionary idea be ?
Something whizzy / cool / sexy / bleeding edge ?
Nope.
The one thing that all successful marketers need to master if they are ever to be experts in the craft is… (drum roll please !) :
Know Your Customer
Yup that’s it. Stop thinking about selling to your customer.
Instead of selling, first listen/talk/engage/research… do everything you possibly can to understand your customers, who they are, what they need/want, what they are looking for from your company/product/service.
This sounds basic, right ? Well, in my experience far too little time is spent on this area, and your focus on knowing your customer has to be remorseless, unceasing, and never ending.
How you do that is far less important than your unremitting need and desire to know your customer.
As @copyblogger tweeted today :
Some obsessively study technology but are perplexed by people. Better to understand people and simply use the tech as a tool.
#Herendethtodayslesson
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could not agree more…